About
A joint initiative of Purpose and the United Nations, Verified is a communications model that cuts through the noise around global crises: grounded in facts, and building public support for climate action.
Our Mission
We help people around the world have better conversations with each other about climate change.
Our mission is rooted in the belief that knowledge has the power to help each person make independent and informed decisions, for a safer, thriving society for all. The science is clear, and there has never been a greater need for stories that move people to act.
Right now, our world is racing towards a disastrous 2.8 degrees of warming — to a planet ravaged by deadly heat, rising seas, extreme weather, food and water scarcity, and mass extinction. Knowing the facts is only the start. We aim to turn them into stories that change minds and build public interest in the move to renewable energy.
Global Reach
Since 2024, our climate stories have received over 1.7 billion views online, bringing new perspectives to everyday conversations across the world.
Verified for Climate shapes public narratives through culture and community, making climate action feel personal, beneficial and widely supported.
Through campaigns and convenings, we bring cultural voices, organisations and decision makers together to challenge the narratives holding back progress and strengthen the shared resolve to act.
Verified’s team of communicators, creatives and researchers produce content based on the latest information and guidance from the United Nations, the World Health Organization, IPCC and other UN agencies.
Verified was launched in collaboration with
António Guterres
Secretary-General, United Nations
Melissa Fleming
Under-Secretary-General for Global Communications, United Nations
Jeremy Heimans
CEO & Founder, Purpose
Verified works with the support of TikTok, Minderoo Foundation, media organisations and collaborators all over the world.