A joint initiative of Purpose and the United Nations, Verified is a crisis communications model designed to adeptly respond to intersecting crises in an era of prolific mis- and disinformation.

Our Mission

We help people around the world access verified information. Our mission is rooted in the belief that knowledge has the power to help each person make independent and informed decisions, for a safer, thriving society for all. After decades of conspiracy theories, distorted stories, and fake news, there has never been a greater need for accurate information. 

Right now, our world is racing towards a disastrous 2.8 degrees of warming — to a planet ravaged by deadly heat, rising seas, extreme weather, food and water scarcity, and mass extinction. Inaccurate information only exacerbates inaction. We aim to combat this with information that drives meaningful action, holds decision makers responsible, and spotlights true innovation.

Over 1 Billion


Since May 2020, when it was launched in response to the COVID crisis and accompanying infodemic, Verified has reached over one billion people around the world with reliable, accurate information.

By promoting and sharing Verified messages and taking important action, people around the world are helping to address complex crises like climate change by countering the spread of mis- and disinformation. 

Organisations, businesses, civil society and media platforms around the world collaborate with Verified to share information that helps protect people and communities, forging connections across the planet.

Credit: UNICEF

Verified’s team of communicators, creatives and researchers produce content based on the latest information and guidance from the United Nations, the World Health Organization, IPCC and other UN agencies.

Verified was launched in collaboration with

António Guterres

United Nations

Melissa Fleming

Under-Secretary-General for Global Communications, United Nations

Jeremy Heimans

CEO & Founder,

Verified works with the support of The Rockefeller Foundation, UN Foundation, IKEA FoundationLuminate, media organisations and collaborators all over the world.