Join Verified Champions
Be part of Verified Champions
Creators from around the world are working together, to inspire their followers to support a sustainable future.
A community of creators
Verified Champions is a global community of online creators building public support for action on climate change. They bring a climate perspective to the subjects they already share, helping people explore what a changing climate means for their everyday lives and communities.
A place for every voice
You don’t have to be a climate expert to talk about climate. We welcome students, farmers, teachers, construction workers, parents, artists and small business owners. Whatever your background, your experiences can help others connect with climate change and see a role for their community in taking action.
A conversation across borders
Champions are part of Verified for Climate, a joint initiative of the United Nations and Purpose. They connect with people in TikTok comment sections, through community action groups and at international climate forums, bringing their perspectives to discussions online and in person.
Since we started, our Verified Champions have created more than 1,500 pieces of climate-focused content, delivering over 1 billion views worldwide.
Join us!
We are currently looking for new creators to join our community.
We would love to hear from you, if:
- You are 18 or older, and live in Indonesia, Brazil, or the United Kingdom
- You have over 1,000 followers on TikTok, and post videos regularly
- You are able to give around two hours a week to our community
- You believe it’s important that carbon emissions and pollution are actively reduced in your country, for the good of our planet — even if it isn’t something you currently talk about online.
We just need a few details from you to get started. We have six questions for you, which should take two minutes to answer.
Thank you! We’ve received your application, and we’ll be in touch soon.
Why join Verified Champions?
Being part of Verified Champions means getting the support, resources and connections you need to create content for your community.
Grow your following
- Have the reach of your videos boosted by our team, and gain followers as a result
- Access emerging trends and formats to keep your content fresh and engaging
- Receive guidance on digital safety as your audience grows
Evolve your content
- Receive regular creative briefs and content inspiration aligned with major cultural moments
- Apply to receive a production stipend to upgrade your equipment, and bring your creative ideas to life
Make new connections
- Connect with like-minded creators through our global network
- Collaborate with committed climate voices and other Verified Champions
- Gain access to UN-backed climate initiatives and campaigns
Take care of the planet
- Share real, fact-based climate information with your community
- Create positive change in your community through storytelling
- Show your followers how climate change and climate action matters to their communities
What we ask from our Verified Champions
- Share climate stories in ways that feel natural to you and your audience, whether through sports, music, film, or your own creative angle
- Focus on the bigger picture of community and systemic change, rather than individual actions
- Make climate topics accessible and relevant to your local community
- Highlight solutions and opportunities that show how we can create positive change together
- Create content regularly that connects with your audience’s interests
- Join occasional online sessions to connect with and learn from other Verified Champions
- Keep content hopeful and inspiring, helping your audience feel empowered rather than overwhelmed
