The Future Thanks You
In September 2024, more than 25,000 people worldwide shared their hopeful visions for 2045. These visions were varied, expansive, and deeply personal, allowing people to connect emotionally to the idea of a future powered by renewable energy.
Read the stories at thefuturethanksyou.comEnvisioning Hope for Climate Action
The Future Thanks You campaign seeks to use hope as a lever, rather than guilt or shame. It does so by making people feel more hopeful about the possibilities. When prompted to think positively about the future, people talked about pride, joy, community, and creativity.
Key Insights
- Over 60% of respondents called for an urgent acceleration of the energy transition.
- For those feeling hopeless about fighting global warming, the campaign increased their hope by 30%.
- Support for tripling renewable energy capacity by 2030 increased by 8%.
Our Approach
We made a bold decision: to get people involved without mentioning climate or renewable energy upfront. Our campaign invited people from diverse backgrounds to envision, share, and emotionally connect with their hopes for 2045.
The Future is Brighter
Despite the urgent need for climate action, climate messaging isn’t reaching everyone it needs to. People who feel hopeful about solving the climate crisis are most likely to support proactive policies like a transition to renewables.
Everyone deserves the chance to advocate for their future, however engaged they are in the climate movement. It’s time to use their hopes for their future to inspire their hopes for the planet.
Read the case study at thefuturethanksyou.com